Let's face facts, when you think of a business owner, CEO, or entrepreneur, you normally associate them with their business.

In the case of Gary Vaynerchuk, that may be one of his many companies, including VaynerMedia that he co-founded with his brother. But, it's on his social media channels where Gary really shines.

Gary is a definitive unicorn on social media. He was an early adopter (of social media and internet e-commerce in general), and cultivated a following of over 1.5 million people on Twitter. Then, he used his connections and knowhow to rocket his companies to success, landing himself at the end of a proverbial rainbow.

And, yes, his net worth is estimated at $160 million, another indication that Gary is actually a unicorn in business too.

Based on his social media prowess, Gary Vaynerchuk clearly deserves to be on a pedestal. But, if you're not already a fan, here are four facts that might help you get there.

1. He Cusses Up a Storm

Gary Vaynerchuk is known as much for his penchant for curse words as he is for his business prowess.

In fact, he once stated during an interview that his favorite swear word was "di**face." [via Ask Gary Vee Show]

But his dropping of F-bombs or other curse words isn't necessarily premeditated or a decision to get a rise out of people.

According to Gary, "It's just something that happens when I have a camera on me," and considers it a reflection of his need to "be me."

While some people may be turned off by his cussing, a recent study in Language Sciences, found that swearing isn't a sign of someone with a limited vocabulary, lack of education, or self-control issues. In many cases, the opposite is true.

In a separate study conducted by Professor of Cognitive Science at US San Diego and author, Benjamin Bergen, even suggested that people who use profanity may be more intelligent than those that don't. [via NY Daily News]

So, don't judge Gary negatively on his language choices, even if they are untraditional in the business world. They could be an indication as to why he is so successful and certainly prove that he isn't afraid to be himself.

2. He Loves Football

Gary didn't start out a major fan of the sport. He admits his favorite team was chosen for him by another kid when he was 5 years old, after he had just moved to New Jersey from Belarus and before he had a solid grasp of the English language. [via GaryVaynerchuk.com]

However, over time, he grew to love the team.

After launching Wine Library TV, Gary could be seen spitting wine from his tastings into a New York Jets bucket, and now considers buying the team to be one of his ultimate goals. [via Fortune]

Just like so many other people living in the good ole US of A, he's probably amped for the upcoming NFL season. And he's likely hoping his beloved New York Jets take it all the way to the Super Bowl.

3. He's a Social Media Phenomenon Who is Also a Fan of the Selfie

While it's no surprise that someone who has built so much of their empire based on their social media presence isn't scared of a few pics, Gary's Instagram account is predominately filled with selfies.

In fact, his known fondness for the selfie was even on display when he cheekily pulled out his phone and mimicked taking such a pic while being introduced as a judge at the 88th Miss America Pageant. [via Fortune]

So, if you've ever questioned whether successful entrepreneurs and business owners chronicle their lives the same way that so many others do, in Gary's case, the answer is yes.

And his high level of involvement on social media is largely responsible for his business success. At one point, Gary sent out an astounding 70 tweets a day! (via The New York Times)

But, during the same period, 90 percent of his messages were responses to other people. This clearly shows how much work he really puts in and that it isn't all directly about self-promotion.

Yes, selling yourself is part of the job if you want to reach these levels of success, but knowing when to engage with others is just as important, and Gary has this down.

4. He's Has to Fight for Work-Life Balance

Like so many people today, Gary is a dedicated family man, with a wife and two children, who wants to have a chance to travel the world. [via Huffington Post]

He makes his priorities very clear in his Twitter profile, where the very first words are "Family 1st!" [via Twitter @garyvee]

However, he does admit that "it's a constant battle" to balance his family life with his work. [via Inc]

Gary Vaynerchuk is the unicorn king of social media marketing, and that is definitely worth recognizing. But, he's also much more than just a voice on platforms like Twitter. He's a savvy business man who understands how to use social media to facilitate his success while being a dedicated family man and Jets fan who isn't afraid to be himself.