Eddie Yoon Superconsumers

Eddie Yoon is the founder of EDDIEWOULDGROW, LLC a think tank and advisory firm on growth. Prior to this he was a partner at The Cambridge Group, a strategy consulting firm that helps Fortune 500 CEOs drive growth by unlocking consumer demand. His work over the past two decades has driven over $5B of annual profitable growth in consumer packaged goods, durables, robotics and energy. Eddie is one of the world’s leading experts on finding and monetizing superconsumers to grow and even create new categories. He is the author of the acclaimed book, Superconsumers, published by Harvard Business School Press.